Stationary Ideation

Coming up with the human(e) concept for branding

Ideation of Logotype Option with Name

English name meshed with Arabic Dot Work

Logotype Option with Name

English name meshed with Arabic Dot Work tried on color scheme

Shifting to "Initials" Branding

Tried to work only with initials instead of full name for the branding while still finding a human element

English and Arabic Initials

Attempt to blend English and Arabic fonts to create one logo

Attempt at keeping the "humane" branding with new logo

Expanding on logo and getting closer to final rendition

Started trying to create a face out of the logo to incorporate the "human" element and thats when all the elements combined to create my final logo

Final Logo in Color

Final Logo in White

Final Logo in Black

Farah Face Logo

The concept behind the logo is the Letter F combined with the } sign created a face as well as an abstract approach to write out fرح which is a blend of both english and arabic as well as retaining the "humane" aspect which was the main element of my branding from the beginning

Sony Music Artist AMINUX Logo Ideation

Sony Music Artist Kalpee Logo Ideation

Sony Music Middle East Swoosh Example

Featuring Manal Benchlikha, Kalpee, Moh Flow, Aminux, and others

Sony Middle East Swoosh Sample in Red

Featuring Manal Benchlikha, Kalpee, Moh Flow, Aminux, and others